Why Sweden?

Sweden, officially the Kingdom of Sweden, is a Nordic country on the Scandinavian peninsula in Northern Europe. Sweden is a constitutional monarchy, in which King Carl XVI Gustaf is head of state, but royal power has long been limited to official and ceremonial functions. Sweden is the 3rd largest EU country in land area, after France and Spain.


©VisitSweden © TinaStafrn/imagebank.sweden.se

Sweden has a long history of handcrafts such as the traditional Sami clothing and glasswork. Today this is incorporated into the Swedish fashion and industrial designs. 


Sweden has taken part in giving the new Nordic cuisine its good reputation with fresh and delicious local products.  In Stockholm you can also visit the impressive food market Östermalms hallen. 


In 2010 EU voted Stockholm to be the very first European Green Capital. Sweden offers a well-preserved nature and archipelago. The world famous Icehotel in Swedish Lapland works on being CO2 negative by 2015. 


Sweden has a rich royal history, situated in the middle of Stockholm you find the baroque Royal palace where the royal family lives today. In the idyllic green outskirts of Stockholm the Dottningholm Palace is located. 


Nightlife and unique cafes and bars are easy to find in Stockholm, for example Bakfickan in the Operahouse or the world’s first icebar!


Sweden offers plenty of historical buildings as well as modern day architecture, such as Sergels Torg in Stockholm and The Turning Torso in Malmö.


Sweden has many well-known designers, who combine a modern exclusive style with a traditional Swedish look. 


Sweden offers many existing museums of art and history as well as other activities. In Stockholm for example you can have a view of the city from a lift on top of the Globe, or visit the Golden hall where the great Nobel Banquet is held. During christmas Sweden has many cosy markets, lights and decorations.